Example of research
For this example for a company called Carstore. I was hired to do research and to UX Audi their current homepage of their website. In doing so It required having interviews with the stakeholders, deep diving into their analytics, creating a competitor analysis report, looking at the potential archetypes and their data and coming up with potential alternatives for the homepage.
Competitor Research
Google Analytics
Stakeholder interviews
Competitor Research
 
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
    Customer Archetypes
Auto Trader statistics
Competitor website
 
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
           
        
        
      
    Providing solutions
Examples of design systems
I have 8+ years experience in using and creating design systems now. I find them essential and also makes day to working much more efficient.
 
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              