Accor Luxury Hotels

A brand new website for the worlds leading hospitality group.

My Role: Creative Lead / Lead Product Designer

The Accor group are in over 100 countries across the world, owning over 5,100 luxury hotels for unforgettable stays.

In 2023 I was tasked with being the sole UX/UI designer on a project to redesign their global website. My brief was to revamp their online presence to create a modern and intuitive website design that aligns with the brand and better showcases their luxury services.

My Approach / Process

  • Define Product

  • Define Goals & Challenges

  • Competitor Analysis

  • User Journeys

  • Wireframes

  • Mockups

  • Prototyping

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The website now has a modern and professional design that aligns with the brand identity. User-friendly, easy to navigate, and provides relevant information quickly.

Adding subtle elements of depth resulted in keeping the user engaged throughout the narrative. A simplified experience that drives multiple user journeys all with the same aim of enticing users to contact the company.

Conclusion

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