Vortexa APP
Energy Trading Analytics Application.
Vortexa spotted a major opportunity to create a product which capitalized on the power of AI, machine learning, and human intelligence to provide the most complete view of oil & gas flows globally.
My journey with Vortexa started back in 2016 when I was approached by the 2 co-founders. Their team came to us to help them create a user-friendly application that turned their data into a viable business proposition.
Deliverables
Define Product
Define Goals & Challenges
User Personas & Scenarios
Wireframes
Mockups
Prototyping
Design System Creation
Dev Support
QA
Personas.
By understanding the specific needs, goals, and pain points of various personas—such as traders, analysts, or logistics managers we could enhance user experience, provide more relevant insights, and improve decision-making processes.
Brand.
A series of charts were created to give developers a sense of the style we were after for the data visualisations.
User journeys wireframing
Working extremely closely with the 2 owners we collectively drew out the screens we would need for its MVP. From this, we also created a glossary of components required for the design system.
Charts.
A series of charts were created to give developers a sense of the style we were after for the data visualisations.
High fidelity
Designs
Conclusion
After implementing the design system, the company experienced notable improvements in its development process. Standardizing UI and UX design streamlined workflows, reducing both development time and costs.
The intuitive and user-friendly design system garnered positive feedback from developers, who appreciated its ease of use and implementation. Its scalability and flexibility allowed the company to efficiently introduce new products and features without needing to rebuild from the ground up.
It also enabled developers to make design updates without disrupting code integration.
