Weber Shandwick
A brand new website for the worlds leading PR agency.
My Role: Creative Director / Lead Product Designer
Weber Shandwick is the world's leading public relations agency that specializes in providing marketing services for some of the world’s largest brands.
In 2019 I was tasked with being the sole UX/UI designer on a project to redesign their global website. My brief was to revamp their online presence to create a modern and intuitive website design that aligns with the brand and better showcases their expertise and services.
My Approach / Process
Define Product
Define Goals & Challenges
User Personas & Scenarios
Competitor Analysis
User Journeys
Wireframes
Mockups
Prototyping
The website now has a modern and professional design that aligns with the brand identity. User-friendly, easy to navigate, and provides relevant information quickly.
Adding subtle elements of depth resulted in keeping the user engaged throughout the narrative. A simplified experience that drives multiple user journeys all with the same aim of enticing users to contact the agency.
A year after launching the new website Weber Shandwick was named Agency of the Year at the 2021 PRWeek Purpose Awards.
Conclusion